U.S. of N/A: Non-Alcoholic and Mindful Drinking
The U.S. of N/A podcast series is about the people and places putting mindful drinking and functional beverages on the map, one crafted sip at a time. In our video episodes we sit down with founders and innovators who are contributing to a beverage culture that is a bit more healthy, and a little less boozy. And in our new audio-only Quiet Pour series, we'll bring you authentic stories from all walks of life talking about what mindful drinking means to them. Brought to you by N/ATION Collaborative, LLC.
U.S. of N/A: Non-Alcoholic and Mindful Drinking
Johnny Atmosphere & The Psychology Of Non-Alcoholic Drinking
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In our inaugural episode we sit down with Atmosphere Brewery's Jonathan Zimmerman, known in some circles as Johnny Atmosphere, who shares his founder story around why he decided to launch a 0.0% ABV N/A beer brand in partnership with a 400 year-old German brewery, and how a silver sequin jacket and hat have become the perfect accessories to making the category more approachable. He also shares his thoughts on the various types of consumers he meets at Atmosphere sampling events, and what influence the European approach to drinking culture might have on the U.S. as the space continues to evolve.
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