U.S. of N/A: Non-Alcoholic and Mindful Drinking
The U.S. of N/A podcast series is about the people and places putting mindful drinking and functional beverages on the map, one crafted sip at a time. In our video episodes we sit down with founders and innovators who are contributing to a beverage culture that is a bit more healthy, and a little less boozy. And in our new audio-only Quiet Pour series, we'll bring you authentic stories from all walks of life talking about what mindful drinking means to them. Brought to you by N/ATION Collaborative, LLC.
U.S. of N/A: Non-Alcoholic and Mindful Drinking
Propelling The NA Revolution From America's Heartland
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Residing in one of the smallest markets in the country currently supporting an AF bottle shop, Lafayette, Indiana's Generation NA has become a leader in the non-alcoholic beverage movement. In this episode, owner Rob Theodorow shares his founder story, including who is primarily coming into the store, and how each generation has its own expectations and attitudes toward the growing category. He also talks about the ways in which he's built the store experience around the premise of functional drinks, and how that positioning away from one-to-one replacements for alcoholic beverages has helped change the conversation when people walk into his store.
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